why hi,

why hi,

I’m Anna - freelance words person. Find out more about me here, or keep scrolling for FMCG samples. Thanks!.

Byron’s new strategy centred all around their literary namesake. It was our job to write poems for their stores and menu.

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Plot don’t tell people what to taste. They just want wine drinkers to have a good time.

Print ad concepts for Yoto – a screen-free audio player for kids – for Sydney Writers’ Festival. The goal here was showing how Yoto fires up the imagination.

OOH for Kerrygold. Although, let’s be honest, butter really sells itself.

Channelling the voice of a ‘charismatic craftsman’ for Parisian perfumers, L’Artisan Parfumeur.